Event Schema Generator for Blogs, Article and News Websites
With the article schema type, you can add structured markups for a news, blog or article page that can enhance the appearance in search results.
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What Is the Event Schema?
An event happening at a certain time and location, such as a concert, lecture, or festival. Ticketing information may be added via the offers property. Repeated events may be structured as separate Event objects.
Schema markup is code that helps search engines better understand what a web page is about in order to present more informative search results for users.
Instead of just basic HTML that points out what is the text or an image on a web page, schema markup provides context to information so that search engines know what content on a web page means.
Event schema markup is code that specifically points out to search engine facts relating to events, such as the location, schedule, organizer, and performers.
Schema markup is actually one of the multiple vocabularies that define terms and values in order to implement structured data (it just happens to be the most popular). In fact, Google, Yahoo, Bing, and Yandex have all collaborated to come up with Schema.org—an open community resource that provides schemas for their respective search engines to recognize.
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How to Add Event Schema ?
Here’s how you can implement a event schema on your website in three easy steps with zero coding skills.
The simplest method to add this code to your site is to use Google’s Structured Data Markup Helper.
In the Enter Page section, select “Events” and type or paste the URL of the events page you want to markup on the bottom bar and click on Start Tagging.
In the Tag Data section, highlight the information you want tagged and choose the appropriate tag from the dropdown menu.
If there is info that isn’t present in the page that you believe should be tagged, click on the “Add missing tags” button on the bottom right. Supply the missing information in the following window.
When you’re done adding all the important tags, click on the red “Create HTML” button on the top right. You should be taken to the View HTML section where you’ll see generated HTML code that has all the info you tagged.