Product Schema for Blogs, Article and News Websites
With the article schema type, you can add structured markups for a news, blog or article page that can enhance the appearance in search results.
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What Is the Product Schema ?
Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
The Article schema type is for websites that host blog posts, news articles and more. It keeps search engines informed about the article type, the publisher and author name, and much more so it can be displayed in rich snippets.Search engines further can display this information as a part of rich snippets so you can outperform your competitors in search results.This schema type also helps users get an overview of your articles that gives them an idea and grabs more attention than the others.
More specific Types
How to Add Product Schema?
Here’s how you can implement a product schema on your website in three easy steps with zero coding skills.
Make Sure Your Articles and Blogs Get Enough Attention Through Search Results
You can give users an overview of your article with the featured image, modified date and more to grab attention and boost CTR.
Display the dates with your article was published or last modified
Dates often tell when an article or blog was published. It’s a common tendency to read articles and posts that are recently written or updated. By displaying the last modified date, you can increase your chances of getting more clicks.
Let your rich snippet give an overview of what the article is about
Information like the headline, the URL, featured image, and type of the article will tell users what your article is all about. With a clear and concise wedding and article type, readers know what to expect and can click in to know more.
Let your readers know whom the article is coming from
A lot of readers are more concerned about the authors and the publishers an article is coming from. It is always a great idea to display their names especially when the author is an industry expert or your readers are a fan already.